WebsiteUI/UXF&B
Caffino Indonesia
A local adaptation of the Caffino brand for the Indonesian market with locally relevant UI/UX.
Challenge
Caffino Indonesia needed a digital identity aligned with the global brand while staying relevant to local market preferences.
Research
Local coffee-consumer behavior research and an audit of existing outlet content shaped the information architecture.
UI/UX
Color palette and typography aligned with the global brand, with local language and content adjustments.
Development
Built fast and mobile-friendly, given most local traffic comes from mobile devices.
Result
Caffino Indonesia's local digital presence is now consistent with the global identity while staying close to the local market.
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